Samsung Electronics (005930.KS), a global leader in semiconductors, smartphones, and consumer electronics, has been a cornerstone of the tech industry for decades. As of July 28, 2025, Samsung’s stock is grabbing attention with a recent 3.5% jump after securing a $16.5 billion chip-supply contract. Despite a challenging year, with a 21.8% drop over the past 12 months, investors are buzzing about its potential AI-driven comeback. In this article, we’ll break down Samsung’s stock price, key drivers, and whether it’s a smart investment for U.S. investors in 2025. Let’s dive in!
Samsung Stock Price: Where It Stands Today
As of July 28, 2025, Samsung Electronics (005930.KS) trades at approximately 68,000 KRW on the Korea Exchange (KRX), with a daily range of 67,200 to 68,200 KRW. Over the past year, the stock has fluctuated between a 52-week low of 49,900 KRW and a high of 86,100 KRW. Its market capitalization stands at around 453.01 trillion KRW (approximately $314.33 billion USD), making it one of the world’s most valuable tech companies. companiesmarketcap.com
On the London Stock Exchange, Samsung’s Depositary Receipt (DRC, 0593xq) is priced at 1,210 USD, with a 52-week range of 866 to 1,541 USD and a dividend yield of 1.84%. For U.S. investors, Samsung shares are available on OTC markets (SSNLF), though trading requires access to South Korean or international exchanges for full liquidity. investing.com
What’s Driving Samsung Stock in 2025?
Samsung’s stock performance is influenced by several key factors, both opportunities and challenges, that investors should consider:
1. AI and Semiconductor Boom
Samsung’s strong position in the semiconductor market, particularly memory chips for AI data centers, is a major driver. A recent $16.5 billion chip-supply contract has boosted shares, signaling confidence in Samsung’s ability to capitalize on the AI revolution. Posts on X highlight optimism, with one user noting, “Samsung regains top spot in South Korea’s market—investors bet on AI comeback potential.” However, competition from SK Hynix, which reported record earnings, and challenges in qualifying for Nvidia’s advanced AI chip supply chain have created headwinds.
2. Smartphone and Foldable Tech Innovation
Samsung’s mobile division, which accounts for 20-25% of its earnings, faces intense competition from Apple, Huawei, and Xiaomi. Yet, innovations like the ultra-slim Galaxy Z Fold 7 and the upcoming Galaxy S25 series (launched May 2025) are strengthening its market share in foldable smartphones. These advancements could drive revenue growth, especially if consumer demand for premium devices rebounds. smartprix.comstockanalysis.com
3. Global Economic and Geopolitical Factors
Global economic conditions and consumer spending heavily impact Samsung’s product demand. Geopolitical tensions, such as U.S.-China trade disputes, could affect supply chains, though recent eased U.S. export curbs on Nvidia chips bound for China have given Samsung a slight boost. A favorable macroeconomic environment could further support its recovery. benzinga.com
4. Financial Metrics and Valuation
Samsung’s Price-Earnings-to-Growth (PEG) ratio of 0.24 suggests the stock may be undervalued relative to its growth potential. Its Price-to-Cash Flow (P/CF) ratio indicates efficient cash generation, appealing to value investors. Analysts project a price range of $900 to $1,100 USD for Samsung’s OTC shares, with potential to hit $1,200 if AI and semiconductor demand surges. benzinga.com

Recent Performance and Earnings Outlook
Samsung’s stock has faced volatility, dropping 28% over the past year but gaining 4.09% year-to-date as of June 2025. Preliminary Q2 2025 earnings reported revenue of 74 trillion KRW and operating profit of 4.6 trillion KRW, down 6% and 31% sequentially, reflecting challenges in the semiconductor and mobile sectors. The full earnings report, due on July 31, 2025, will provide deeper insights into Samsung’s recovery trajectory. morningstar.com
Despite these challenges, technical indicators are positive. The stock has risen in 6 of the last 10 trading days, with buy signals from short- and long-term moving averages and a Golden Star Signal in May 2025, suggesting potential for further gains. stockinvest.us
Is Samsung Stock a Good Investment in 2025?
Determining whether Samsung stock is a good buy requires weighing its strengths against risks:
- Bullish Case: Samsung’s leadership in semiconductors and innovation in foldable smartphones, combined with a low PEG ratio, makes it attractive for long-term investors. The $16.5 billion chip deal and growing AI demand bolster its growth potential. Analysts are optimistic, with some forecasting a climb past $1,200 USD for OTC shares. benzinga.com
- Bearish Case: Intense competition from Apple, Xiaomi, and SK Hynix, coupled with geopolitical risks and a projected 56% drop in Q2 operating profit year-on-year, could pressure margins. Investors should monitor the upcoming earnings report closely.
For U.S. investors, accessing Samsung stock may require a brokerage with access to the Korea Exchange or OTC markets. Platforms like InvestingPro can help assess fair value and compare Samsung to peers like Apple (AAPL) or Qualcomm (QCOM). Always consider your risk tolerance, as trading involves potential losses. investing.com
What’s Next for Samsung Stock?
With its July 31, 2025, earnings report looming, Samsung is at a pivotal moment. The company’s ability to leverage AI, expand its foldable phone market, and navigate global challenges will shape its stock trajectory. For now, investor sentiment on X is cautiously optimistic, with one user stating, “Samsung reports on 31 Jul & the bar is very very low,” hinting at potential upside if results exceed expectations.
In Short
Samsung’s 2025 story is one of resilience and opportunity. With a $16.5 billion chip deal fueling its AI comeback and innovations like the Galaxy S25 and foldable phones driving growth, the tech giant is poised for a potential breakout. Despite a 21.8% drop over the past year, its low PEG ratio of 0.24 and strong cash flow signal undervaluation, making it a compelling pick for long-term investors.
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