Sainsbury’s, one of the UK’s leading supermarkets, has issued urgent recalls for five products in July 2025, citing safety risks from glass fragments to fire hazards. For U.S. travelers visiting the UK, expats, or those purchasing imported goods, these recalls are critical to ensure safety. Backed by the Food Standards Agency (FSA) and Chartered Trading Standards Institute (CTSI), these notices affect food, beverages, and kitchen appliances sold at Sainsbury’s. Here’s everything you need to know about the 2025 Sainsbury’s product recalls, including affected items, risks, and what to do if you’ve purchased them.
Overview of Sainsbury’s 2025 Product Recalls
As of July 30, 2025, Sainsbury’s has five active product recalls, announced due to health and safety concerns. The recalls cover two food/drinks and three kitchen appliances, with issues ranging from potential contamination to manufacturing defects. Below are the details, based on information from Sainsbury’s, the FSA, and news outlets like the Liverpool Echo.
Recalled Products and Risks
- Newcastle Brown Ale (550ml)
- SKU: 2258348
- Best Before Dates: November 30, 2025
- Batch Numbers: L4321, L4322, L4323, L4324, L4325, L4326
- Issue: Potential presence of glass fragments, posing a risk of injury if consumed.
- Action: Do not consume. Return unopened bottles to any Sainsbury’s store for a full refund. Contact Heineken at consumercare@heineken.co.uk for further details. No other Heineken products are affected.
- Appletiser (6x250ml)
- SKU: 7858378
- Best Before Dates: November 30, 2025; December 31, 2025
- Batch Numbers: 328 GE – 338 GE
- Issue: Elevated levels of chlorate, which may pose a health risk if consumed.
- Action: Do not consume. Return to any Sainsbury’s store for a full refund. Contact Appletiser at 0800 227711 for more information. No other Appletiser products are affected.
- Nutribullet Go Blender (Model NGB-100)
- Issue: Battery defect in specific units may cause overheating during charging, posing a fire hazard.
- Action: Stop using immediately. Check the serial number on the blender’s base via Nutribullet’s website to verify if affected. Register for a free replacement if impacted. Contact Nutribullet for support. No other serial numbers are affected.
- Tower Air Fryer (2.2 LTR Compact Air Fryer BLK, T17023)
- Issue: Manufacturing defect in units produced between January 2022 and April 2023 may cause overheating, posing a fire risk.
- Action: Stop using immediately. Check the product number on the base and visit tower-safety.co.uk to confirm if affected. Follow return instructions for a refund or replacement.
- Bosch Styline Toaster (TAT8611GB, TAT8613GB)
- SKU: 120143161 (TAT8613GB)
- Issue: Technical glitch in units produced between October 2021 and April 2023 may cause electronics to overheat, posing a fire risk.
- Action: Stop using immediately. Record the E-Nr and four-digit batch number (FD) and check productsafety.bsh-group.com/gb/en/toaster to verify if affected. Contact Bosch at 01536 436236 or bosch-toaster-action@bshg.com for support.
Why These Recalls Matter
The FSA and CTSI issue recalls when products pose health or safety risks, such as contamination (e.g., glass, chlorate) or defects (e.g., fire hazards). For U.S. consumers, particularly those traveling to the UK or purchasing Sainsbury’s products through international retailers, these recalls highlight the importance of checking purchased items. Consuming contaminated products like Newcastle Brown Ale or Appletiser could cause injury or illness, while defective appliances risk property damage or harm. Sainsbury’s has emphasized that no other products are affected and apologizes for the inconvenience.

What to Do If You Have These Products
- Check Your Purchases: Inspect your kitchen cupboards and appliances for the listed SKUs, batch numbers, or serial numbers.
- Do Not Use: Avoid consuming or using the recalled items to prevent health or safety risks.
- Return for Refund: Return food/drink items to any Sainsbury’s store for a full refund. For appliances, follow manufacturer instructions (e.g., Nutribullet, Tower, Bosch websites) for replacements or refunds.
- Contact Support:
- Heineken: consumercare@heineken.co.uk
- Appletiser: 0800 227711
- Nutribullet: Check serial numbers at Nutribullet’s website
- Tower: tower-safety.co.uk
- Bosch: 01536 436236 or bosch-toaster-action@bshg.com
- Stay Informed: Visit sainsburys.co.uk/help or food.gov.uk for updates on recalls. Follow @Sainsburys on X for real-time alerts.
Tips for U.S. Consumers
- Travelers in the UK: Check receipts or shopping bags from Sainsbury’s visits, especially for Newcastle Brown Ale, Appletiser, or listed appliances.
- Expats or Importers: Verify imported goods against the recall list, as some products may be available via international retailers.
- Allergy Awareness: If you have allergies, double-check labels, as earlier 2025 recalls (e.g., Sainsbury’s Onion Rings, Baxter’s Gherkins) involved undeclared allergens like peanuts or mustard.
- Safety First: For appliances, unplug and stop using recalled items immediately to avoid fire risks.
Final Thoughts: Stay Safe with Sainsbury’s Recalls
Sainsbury’s 2025 product recalls, announced in July, underscore the importance of consumer vigilance for food and appliance safety. Whether you’re a U.S. traveler in the UK or an expat, checking for recalled items like Newcastle Brown Ale, Appletiser, or defective appliances can prevent harm. Visit sainsburys.co.uk/help or food.gov.uk for the latest updates, and share your thoughts on X with #SainsburysRecall2025—what’s your experience with product safety? Stay safe and informed!
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